Cookie Policy

Cookies

9.1 Description and scope of the data processing

Our website uses cookies.

Cookies are text files which are stored in the Internet browser or, as the case may be, in the Internet browser on the computer system of the user. If a user calls a website, then a cookie may be stored on the operating system of the user. Such a cookie contains a characteristic string which permits unambiguous identification of the browser if the website is called again.We employ cookies in order to arrange our website in a more user-friendly manner. Certain elements of our website require that the calling browser can also be identified after a page change.In the cookies the following date is stored and transmitted:

• Language settings
• Articles in a shopping basket

Log-in informationWe use on our website in addition cookies which permit an analysis of the surfing behaviour of the user.In this way the following data can be transmitted:

• Search terms entered
• Frequency with which pages are called

Use of website functionsThe data of the user collected in this way is processed by technical processes. Accordingly, assignment of the data to the user calling in is no longer possible. The data collected is not stored together with other personal data of the user.When our website is called, the users are informed by means of an information banner about the use of cookies for analytical purposes and are referred to this data protection information.Following in this connection is a reference to how that storing of cookies can be prevented in the browser settings.The following links will show you how to disable cookies on the main browsers:Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnenChrome Browser: https://support.google.com/accounts/answer/61416?hl=enWhen our website is called, the user is informed about the use of cookies for analytical purposes and his/her consent to the processing of the personal data used in this connection is obtained. In this connection a reference to this data protection information is also made.

Legal foundation

Article 6 Para. 1 lit. f GDPR (legitimate interests) for strictly technically essential cookies. In addition: Article 6 Para. 1 lit. a GDPR (consent)

Storage purpose

The purpose behind the use of strictly technically essential cookies is that of making use of the website easier for the user. Certain functions of our website cannot be offered without the use of cookies. For these functions it is necessary that the browser is recognized even after a page change. Analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies we learn how the website is used and in this way, we can continually optimize our offer. These purposes also include our legitimate interest in the processing of the personal data in accordance with Article 6 Para. 1 lit. f GDPR.

Storage duration

Cookies are stored on the user’s computer and are transmitted from this to our website. Accordingly, you as user have full control over the use of cookies.

Objection / opportunity for elimination

By carrying out a change to the settings of your browser you can deactivate cookies or restrict the transmission of cookies.

Cookies that have already been stored can be deleted at any time. This can also be carried out automatically. However, if cookies for our website are deactivated, it may no longer be possible to use all the functions of the website in full. The transmission of flash cookies cannot be prevented via the browser settings but requires changes to the setting of the flash player.

Data protection regulations for the use and application of Google Analytics (with anonymization function)

We have integrated on this website the Google Analytics component (with anonymization function). Google Analytics is a web-analysis service. Web-analysis is the collecting, compilation and evaluating of data concerning the behaviour of the visitors to websites. A web-analysis service collects – amongst other things – data on from which website (the so-called referrer) a data subject has come to a website, which subsites of the website were accessed or how often and for what period a subsite was watched. Web-analysis is used primarily for optimization of a website and for cost-benefit analysis of Internet advertising.The operating company of the Google-Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.The party responsible for the processing uses the suffix „_gat._anonymizeIp“ for the web analysis via Google Analytics. With the aid of this suffix the IP-address of the Internet connection of the data subject is abbreviated and anonymized if the access to our website comes from a member state of the European Union or from another signatory of the agreement on the European Economic Area.The purpose of the Google Analytics component is the analysis of the visitor flows to our website. Google uses the data and information obtained in order to – amongst other things – evaluate the use of our website, to prepare for us online reports which show the activities on our website and to provide further services linked with the use of our website.Google Analytics sets a cookie on the IT system of the data subject. What cookies are has been explained above. The setting of cookies enables Google to analyze the use of our website. With each call of an individual page of this website, which is operated by the party responsible for the processing and on which a Google Analytics component has been integrated, the Internet browser on the IT-system of the data subject is automatically caused by the particular Google Analytics component to transmit data to Google for the purpose of online analysis. Within the framework of this technical process, Google obtains knowledge of personal data such as the IP-address of the data subject, which data enables Google to – amongst other things – trace the origin of the visitor and clicks and as a consequence to make possible the issuing of commission invoices.With the aid of cookies items of information related to personal data, e.g. the access time, the place from which an access started and the frequency of the visits to our website by the data subject, are stored. With each visit to our website this personal data including the IP-address of the Internet connection used by the data subject is transmitted to the United States of America. This personal data is stored by Google in the U.S.A. In certain circumstances Google passes on this personal data as collected via the technical process to third parties.As has already been described above, the data subject can prevent the setting of cookies by our website at any time by making an appropriate setting on his/her Internet browser as used and thereby object to the setting of cookies in a durable manner. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the IT system of the data subject. In addition, a cookie, that has already been set by Google Analytics, can be deleted at any time via the Internet browser or another software program.Furthermore, the data subject has the opportunity to object to collection of the data relating to use of this website generated by Google Analytics and to the processing of this data by Google and to prevent such collection. For this the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and no information on the visiting of websites may be transmitted to Google Analytics. The installation of the browser add-on is evaluated by Google as an objection. If the IT system of the data subject is deleted, formatted or installed anew at a later point in time, then the data subject must carry out the installation of the browser add-on again in order to deactivate Google Analytics. In so far as the browser add-on is deinstalled or deactivated by the data subject or by another person, who can be considered to belong to the area of control of the data subject, then the browser add-on can be installed or activated again.Further information and the valid and applicable data protection regulations of Google can be called under https://www.google.de/intl/de/policies/privacy/ as well as under http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link: https://www.google.com/intl/de_de/analytics/.

Date/data

Data transmission through third party cookies

Legal foundation

Article 6 Para. 1 lit. f GDPR (legitimate interest)

Storage purpose

Purpose of and legitimate interest in the setting of third party cookies is that of improving our offer for you through the analysis of your user behaviour. As a rule, only a pseudonymized transmission of data to the third parties takes place. In addition, you yourself are able to prevent transmission of third party cookies by carrying out an appropriate setting on your Internet browser. For more details look at the statements made under clauses 11-14.

Storage duration

Third party cookies are stored on the computer of the user and are transmitted to our computer from this. Accordingly, you as user have full control on the use of third party cookies.

Objection / opportunity for elimination

By carrying out a change to the settings of your Internet browser you can deactivate or restrict the transmission of third party cookies. Third party cookies that have already been stored can be deleted at any time. This process can also be automated. The transmission of flash cookies cannot be prevented via the browser settings but requires changes to the setting of the flash player.

Facebook-Pixel

We also use the “Facebook pixel” within our online offer. In this way, we want to ensure that our Facebook advertisements correspond as closely as possible to the interests of the users and are not annoying.Using the “Facebook pixel”, Facebook is able to group the users of our Internet pages into target groups. Facebook ads placed by us can then be displayed to users who have shown an interest in our online offering or have certain characteristics (interests in products or topics). We can also track the impact of our Facebook ads and see if users were directed to our website after they clicked on an ad.You can find more details about “Facebook pixels” at: https://www.facebook.com/business/help/651294705016616.We use the “Facebook pixel” for the purpose and because of our interest in the analysis, optimization and economic operation of our online offering.For more information on how Facebook advertisements are displayed, please refer to the Facebook Data Usage Policy: https://www.facebook.com/policy.The integration takes place on the basis of Art. 6 para. 1 sentence 1 lit. f DSGVO.You can object to the use of your data for the presentation of Facebook advertisements and set that they are not captured by the “Facebook pixel” by clicking the following link.You can set which types of advertisements are displayed to you here: https://www.facebook.com/settings?tab=ads. The settings will be applied to all devices.The data collected by the “Facebook pixel” is stored in cookies. You can object to the use of cookies for advertising purposes via pages on the Network Advertising Initiative (http://optout.networkadvertising.org/), the U.S. (http://www.aboutads.info/choices) and European (http://www.youronlinechoices.com/uk/your-ad-choices/) websites.The privacy statement of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland can be found here: https://www.facebook.com/about/privacy/; Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

Data protection regulations on the application and use of YouTube

On this website we have integrated components from YouTube. YouTube is an Internet video portal that enables video publishers to set video clips free of charge and for other users to view, evaluate and comment on these, also free of charge. YouTube permits the publication of all types of video so that not only complete films and television programmes but also music videos, trailers and amateur videos prepared by users can be called via the Internet portal.Operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, U.S.A.With each call of one of the individual pages of this website, which is operated by the responsible party for the processing and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the IT system of the data subject is caused by the particular YouTube component to download a representation of the relevant YouTube component from YouTube. Further information on YouTube can be called under https://www.youtube.com/yt/about/de/. Within the framework of this technical process YouTube and Google receive knowledge of which concrete subsite of our website has been visited by the data subject.In so far as the data subject is at the same time logged in at YouTube, YouTube will recognize with the calling of a subsite, which contains a YouTube video, which concrete subsite of our website the data subject has visited. This information is collected by YouTube and Google and assigned to the particular YouTube account of the data subject.YouTube and Google will always receive via the YouTube components information that the data subject has visited our website if the data subject is logged in at our website and at the same time at YouTube; this takes place regardless of whether or not the data subject has clicked on a YouTube video. If the transmitting of this information in this way to YouTube and Google is not desired by the data subject, the latter can prevent this transmission by logging out of his/her YouTube account before calling our website.The data protection regulations published by YouTube – these can be called down at https://www.google.de/intl/de/policies/privacy/ – provide information on the collecting, processing and using of personal data by Google and YouTube.